Aquaphor [Social Statics]

Aquaphor is a trusted skincare brand known for its healing ointments & products that help to soothe and protect dry, cracked skin. It’s often used for everything from chapped lips to minor cuts and burns, offering fast relief and moisture. People love it for its versatility and gentle formula, making it a go-to for everyday skincare needs.

For Aquaphor’s back-to-school Pinterest campaign, I created a series of graphic social ads positioning the brand as the ultimate campus-life essential—versatile, reliable, and perfect for bringing Main Character Energy into the new school year. The work highlights three hero products: the new Healing Balm Stick, Lip Repair, and the classic Healing Ointment. Designed for Gen Z, the campaign speaks to students looking for convenient, do-it-all staples they can trust to fit seamlessly into their daily routines as they head back to campus.

Credits

Client: Aquaphor
Company: Vidsy
Creative Lead: Andrew Sheridan