Battlefield

Battlefield 6 is the latest entry in a franchise defined by massive scale and “Only in Battlefield” moments: the chaotic, unscripted stories players tell after a match.

Our goal was to build hype by capturing that chaos through authentic creator voices, speaking to gamers aged 20-35 who value community and relatable content. The client didn’t want polished commercials. They wanted videos that felt like they came from a creator.

The creative is humorous, self-aware, and made to stop the scroll. In my edits, I leaned into deliberate cheesiness. In Video 1, the gameplay slowly takes over the screen as the game music swells and real-world sound fades out, poking fun at short attention spans. In Video 2, the gameplay slides in with an over-the-top soundtrack and glitchy, shaky effects, all cheesy on purpose.

Credits

Client: Electronic Arts
Company: Vidsy
Creative Lead: Emily Bonani

Formats